Wounded Warrior Project partnered with The HISTORY Channel to produce two custom spots. The first one featured veteran and Wounded Warrior Project’s CEO Mike Linnington discussing the organization’s mission, and the other featured Wounded Warrior member Chris Hoff sharing his personal story. These spots aired across linear along with curtain raisers and tune-ins for HISTORY’s Veterans Day programming. Extended versions of the spots were posted across HISTORY’s social channels. The campaign also included our first partnership with the History This Week podcast.
CUSTOM SHORT FORM PROFILES ON WWP MEMBER CHRIS HOFF AND CEO MIKE LINNINGTON
COMMEMORATIVE CURTAIN RAISERS
Veterans Day programming for Hidden Heroes and Variety Salute to Service
TAGGED TUNE-INS DRIVING AUDEINCES TO SPONSORED VETERANS DAY PROGRAMMING
SOCIAL MEDIA AMPLIFICATION ACROSS FACEBOOK, IG, AND TWITTER
HISTORY THIS WEEK PODCAST SPONSORSHIP
Custom content was inspiring and informative.