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Precision + Performance
PARTNERSHIP GOALS
Optimize program targeting.
Amplify content and increase and drive Tracfone search.
THE SOLUTION

In 2022, Tracfone and The HISTORY Channel partnered together around the Season 11 premiere of Mountain Men through co-branded promotional elements across linear and social HISTORY platforms.

CAMPAIGN HIGHLIGHTS

IN-PROGRAM MESSAGING IN MOUNTAIN MEN

TAGGABLE PROMOS DRIVING TO MOUNTAIN MEN

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CUSTOM MOUNTAIN MEN BILLBOARD

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SOCIAL CAMPAIGN ON HISTORY FACEBOOK

CAMPAIGN CREATIVE

Tracfone x Mountain MenKeep Watching IPM

:10 Tracfone x Mountain Men Keep Watching Billboard

CAMPAIGN RESULTS
Source: ASM&P Social Reporting, Nielsen, C3. HIST - Outdoor, 3Q'22 (6/27/22-9/25/22 excludes 7/2/22, 7/16/22). Sat/9a-12p. *HIST - Mountain Men sponsored episodes by Tracfone, 9/3/22-9/24/22. Sat/9a-12p. HIST - 3Q'22 (6/27/22-9/25/22). Weekend: Sa-Su 7a-8p.
PRECISION PERFORMANCE
Data-driven content case study: Content sponsorship drives incremental search.
Source: EDO, 12/27/21–9/24/22, excludes overnight.

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