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Original Co-Branded Production
Sherwin-Williams sponsored an exclusive hour of the HOME.MADE.NATION programming block on A&E for four weeks in 2021. The takeover included custom co-branded content and in-show integrations. Custom content featured HOME.MADE.NATION talent Evette Rios using Sherwin-Williams paint for DIY projects. To bring awareness to Sherwin-Williams' ColorSnap ColorID Quiz tool, a short-form piece was created showing Evette taking the quiz to reveal her personality color palette! An in-show integration into the premiere episode of A&E’s Sell This House also aired within the sponsored programming hour. The integrated episode included Sherwin-Williams' own Director of Color Marketing giving her expert opinion on the best paint colors to resell your home.
PARTNERSHIP TAKEOVER
Sherwin-Williams sponsored an exclusive hour of the HOME.MADE.NATION programming block on A&E for four weeks.
HOSTED CUSTOM CONTENT SHOWCASING DIY PROJECTS USING SHERWIN-WILLIAMS PAINT
IN-SHOW INTEGRATION INTO A&E'S SELL THIS HOUSE
Features appearance by their Director of Color Marketing
Custom HMN Kitchen Cabinets Color ID Short Form
Custom HMN Geometric Wall Project Short Form
Custom HMN Door Refresh Short Form
A control vs. exposed research study showed that the HOME.MADE.NATION x Sherwin-Williams sponsorship drove significant lifts in all key performance metrics: brand opinion, purchase consideration and brand recommendation.
