Sherwin-Williams sponsored an exclusive hour of the HOME.MADE.NATION programming block on A&E for four weeks in 2021. The takeover included custom co-branded content and in-show integrations. Custom content featured HOME.MADE.NATION talent Evette Rios using Sherwin-Williams paint for DIY projects. To bring awareness to Sherwin-Williams' ColorSnap ColorID Quiz tool, a short-form piece was created showing Evette taking the quiz to reveal her personality color palette! An in-show integration into the premiere episode of A&E’s Sell This House also aired within the sponsored programming hour. The integrated episode included Sherwin-Williams' own Director of Color Marketing giving her expert opinion on the best paint colors to resell your home.
Sherwin-Williams sponsored an exclusive hour of the HOME.MADE.NATION programming block on A&E for four weeks.
HOSTED CUSTOM CONTENT SHOWCASING DIY PROJECTS USING SHERWIN-WILLIAMS PAINT
IN-SHOW INTEGRATION INTO A&E'S SELL THIS HOUSE
Features appearance by their Director of Color Marketing
A control vs. exposed research study showed that the HOME.MADE.NATION x Sherwin-Williams sponsorship drove significant lifts in all key performance metrics: brand opinion, purchase consideration and brand recommendation.