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Cross-Platform Shoppable Advertising
To break through the holiday shopping clutter, Shark teamed up with Lifetime to create a unique, cross-platform shoppable experience to air in It’s a Wonderful Lifetime programming. This partnership featured interactive commercials, in-program messaging and CTV units displaying QR codes and call-to-action buttons, driving viewers to a designated landing page where they could shop Shark air purifiers directly.
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CTV DIGITAL INTERACTIVE AD
QR codes and CTA buttons driving audience to shop SharkClean.com
TV SHOPPABLE VIDEO AD
:30 and :15 ads including QR code to shop SharkClean.com
SHOPPABLE IPM
In-program messaging with Shark logo and QR code driving to SharkClean.com
:15 Shoppable (QR) Shark Air Purifier Ad
:30 Shoppable (QR) Shark Air Purifier Ad
Research showed that brand favorability and purchase consideration grew significantly for people in-market for air purifiers after exposure to the cross-platform campaign.
