To break through the holiday shopping clutter, Shark teamed up with Lifetime to create a unique, cross-platform shoppable experience to air in It’s a Wonderful Lifetime programming. This partnership featured interactive commercials, in-program messaging and CTV units displaying QR codes and call-to-action buttons, driving viewers to a designated landing page where they could shop Shark air purifiers directly.

Research showed that brand favorability and purchase consideration grew significantly for people in-market for air purifiers after exposure to the cross-platform campaign.