creative solutions | case studies
< GO BACK
PARTNERSHIP GOALS
Raise public awareness of Rocket Mortgage's support for ending veteran homelessness.
Increase positive brand perception and consideration.
Reach larger, endemic audiences.
THE SOLUTION

Rocket Mortgage partnered with The HISTORY Channel for year three of an award-winning campaign that highlights the Built for Zero initiative. Each of the four custom vignettes focuses on the ongoing mission to end veteran homelessness around the United States. All communities aim to achieve "functional zero," a milestone indicating that veteran homelessness in the area is brief and rare. The four videos feature Vernice Armour, America's first black female combat pilot. Also notable, the production company, The Light, is a women-led organization emphasizing sustainability and equality.

CAMPAIGN HIGHLIGHTS
CAMPAIGN CREATIVE

Custom Social Short Form: North Central Florida

Custom Social Short Form: Crater Region, VA

Custom Social Short Form: Charlotte, NC

Custom Social Short Form: Fremont County, CO

CAMPAIGN RESULTS