The HISTORY Channel leveraged its "All You Need to Know" (AYNTK) franchise to create a custom, long-form episode with and for Land Rover. All You Need to Know: Overlanding is a deep dive into the activity of overlanding — self-reliant overland travel to remote destinations where the journey is the principal goal. Viewers ride shotgun as host Christian Murphy, Scott Brady of Overland Journal and driving expert Sean Gorman embark on an overland adventure through America's West in brand-new Land Rover Defenders. Jam-packed with the history of Land Rover and the destinations on this adventure from Prescott, Arizona, to the Grand Canyon, All You Need to Know: Overlanding showcases the vehicle's best-in-class features and the camaraderie an "out of your comfort zone" experience creates. From off-roading to rock climbing, the Defender is the hero of our story.
ONE-HOUR ALL YOU NEED TO KNOW: OVERLANDING CUSTOM SPECIAL
LINEAR TUNE-IN DRIVERS TO THE SPECIAL
CUSTOM LANDING PAGE ON HISTORY.COM
ROBUST SOCIAL CAMPAIGN WITH TUNE-IN MESSAGING
EXTENDED TRAILER AIRED IN BARRETT-JACKSON LIVE
3:00 extended trailer
CUSTOM SHORT FORM SERIES
9 x 1:00 short form videos