KFC challenged Lifetime to unite two iconic brands and build a groundbreaking 360 content experience that alters the way branded content is produced and perceived by consumers. The result was a 15-minute branded story starring Mario Lopez that redefined diversity in production, elevated PR outreach to new heights, garnered a new public image for KFC founder Colonel Sanders and reached unique audiences for both powerhouse brands.

Clever, playful and nothing but entertaining, A Recipe for Seduction aired during Lifetime's It's a Wonderful Lifetime movie season with a plot that played right into the spirit of the holidays. The branded story embraces KFC's strategy to amplify a cultural icon (Colonel Sanders) in unexpected ways, and lends itself to the storytelling style and drama that's made Lifetime movies fan favorites.