A&E and IHOP, part of Dine Brands, flipped over the idea of building a Tiny House of Pancakes. Leveraging the talents of Tiny House Nation’s Zack Giffin and John Weisbarth, A&E produced a series of short-form content documenting the project from concept to build to the final reveal. The fully functioning Tiny IHOP served up big stacks of brand awareness with the segments airing on A&E’s HOME.MADE.NATION Enthusiast block and fyi, network.
  


The Tiny IHOP is a mere 170 square feet and equipped with a functional kitchen, pancake griddle, restaurant seating for six and IHOP staples such as a syrup caddy stowed in custom-built shelving.



From this campaign, IHOP offered fans a once-in-a-lifetime dining experience: a meal in the world’s tiniest IHOP restaurant with a one-of-a-kind menu inspired by popular IHOP dishes. Reservations were available exclusively to members of MyHOP, the brand’s pancake perks program, in partnership with Yelp as a platform to help further execute the reservation.

Media outlets that covered the Tiny IHOP activation were: INSIDER, Business Insider, iHeartRadio, House Beautiful, Elite Daily, Thrillist, Yelp, AOL and Distractify.