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Digital-Led Multiplatform Awareness Campaign
In 2023, GSK, Syneos Health, Lifetime, Ad Sales Partnerships and Brand Marketing activated a custom, creative partnership across digital, social and linear footprints to spread awareness around GSK’s Ask2BSure meningitis B initiative. Hosted by Ask2BSure spokesperson Soleil Moon Frye, this campaign aimed to educate audiences and tell authentic stories. The partnership launched on digital first in a custom hub that housed an inspiring short film and short-form series, surrounded by social content and linear executions for a robust 360 campaign. Through this content we were able share authentic, raw, inspiring and educational information and stories for audiences to learn more about meningitis B.
media partnership
platform led campaign
forward
storytelling
SHORT FILM
17:00 Extended cut digital-first launch
3:00 Short film
CUSTOM DIGITAL HUB
Housed all custom video and editorial content on mylifetime.com
TALENT
Soleil Moon Frye & Melissa Joan Hart
Advocates & Survivors: Katie, Allison, Meningitis B Action Project, Dr. Shakha Gillin
SOCIAL CAMPAIGN ON IG, TIKTOK, AND FB
SHORT-FORM SERIES
3×:60 series to surround short film: A Doctor's Advice, What to Ask Your Child’s Doctor, A Survivor’s Experience
PR + PUBLICITY
Picture: Soleil Moon Frye and Melissa Joan Hart Today show interview
SPONSORED LINEAR STUNT ON LIFETIME FEATURING CUSTOM CONTENT
SPONSORED E-NEWSLETTER DRIVERS
ON-SITE ACTIVATIONS
Influencer screening event, Screenvision partnership, and trailer shown at select AMC theaters
:60 Short Form Piece - What To Ask Your Child's Doctor
:60 Short Form Piece - A Survivor's Experience
I Never Thought to Ask: A Mom's Quest for Answers 3:00 Short Film
:60 Short Form Piece - A Doctor's Advice
