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PARTNERSHIP GOALS
Reach an engaged audience through partnering with brands that feature an organic programming environment.
Create custom content across The HISTORY Channel, Lifetime and A&E to align with Geico's "What Are You Waiting For?" campaign.
THE SOLUTION

A+E Networks joined forces with insurer and famed commercial maker Geico to create three custom spots in support of their “What Are You Waiting For?” campaign. Each version starts with the same premise but introduces a unique spin tailored for A&E, Lifetime and The HISTORY Channel. And of course all three feature a healthy dose of that trademark Geico sense of humor.

CAMPAIGN HIGHLIGHTS
CAMPAIGN CREATIVE

:30 Custom Short Form: What Are You Waiting For? (Lifetime)

:30 Custom Short Form: What Are You Waiting For? (A&E)

:30 Custom Short Form: What Are You Waiting For? (History)

CAMPAIGN RESULTS

Survey showed the following results in comparison to other Geico ads:

Source: A+E Networks Panel Study, 6/3/21-6/17/21. Base: A18+ Regular viewers (More than once a month) (n=528). Survey responses captured following exposure to the content: GEICO “What Are You Waiting for” Custom Spots. All values reflect top 2 box results (strongly/somewhat agree or very/somewhat likely or just as/more).

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