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PARTNERSHIP GOALS
Increase awareness of Consumer Cellular.
Promote the 25th anniversary of Consumer Cellular with a large-scale sponsored event.
THE SOLUTION

The HISTORY Channel and Consumer Cellular are two brands that have connected people across the world for 25 years. As both brands were celebrating their 25th anniversaries, this was the perfect opportunity to partner and celebrate the moments that have connected people throughout history. We utilized HISTORY's expertise in creating best-in-class historical content to create a video series highlighting 25 cultural moments that connected the world. These moments were divided into 5 two-minute spots using archival footage, each highlighting themes including technology, entertainment, human achievement and social causes.

CAMPAIGN HIGHLIGHTS
CAMPAIGN CREATIVE

25 Moments That Connected Us: Spot #2

25 Moments That Connected Us: Spot #3

25 Moments That Connected Us: Spot #4

CAMPAIGN RESULTS
Source: Consumer Cellular + HISTORY Study. Latitude Research 2020. Values reflect top 2 box results. *Statistical significance at 95% or higher Exposed vs. Control Lifts=the percentage point difference between Control and Exposed Groups.