To align with the launch of America's Top Dog, A&E and Chewy created a season-long partnership aimed to drive Chewy brand awareness and site traffic, increase visibility of their American Journey pet food and highlight the array of best-quality pet products. Our passionate fans fell in love with the talented and courageous dogs in this ultimate canine competition series, making America's Top Dog A&E's best non-crime launch in over three years. 



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Across all 11 episodes of the series premiere, Chewy and American Journey received multiple active and passive integrations that highlighted brand and product features. Each episode prominently featured the Chewy Cam replay moment, which highlighted a memorable moment from the episode; the Chewy Winner's Circle, where the winner of each episode stood to celebrate their big win; and the American Journey Refueling Zone, a branded area where the competitors could hang out, complete with American Journey products, food and accessories.