creative solutions | case studies
< GO BACK
It’s a Wonderful Lifetime Integrations
PARTNERSHIP GOALS
Elevate awareness of Audible and its vast array of available audiobooks.
Boost brand favorability by seamlessly integrating into a cheerful holiday environment.
Drive Audible original downloads by increasing brand consideration.
THE SOLUTION

In this custom sponsorship, Audible and Lifetime teamed up to spread holiday romance and cheer. Audible reached Lifetime’s engaged movie audience with virtual integrations in two holiday films, Maps and Mistletoe and Holiday in Santa Fe, digitally adding Audible signage into the scenes. The campaign kicked off with tagged tune-ins for the It’s a Wonderful Lifetime catalog of movies. Maps and Mistletoe opened with a branded curtain raiser and utilized lower-third IPMs to integrate Audible’s messaging throughout the film. Audible’s messaging was amplified with custom content across Lifetime’s social channels and branded host reads during holiday-themed episodes of the I Love a Lifetime Movie podcast.

CAMPAIGN HIGHLIGHTS

CUSTOM VIRTUAL INTEGRATIONS

In 2× films: Maps and Mistletoe and Holiday in Santa Fe

BRANDED CURTAIN RAISER BEFORE INTEGRATED MOVIE

LOWER-THIRD IN-PROGRAM MESSAGING IN INTEGRATED MOVIE

IT'S A WONDERFUL LIFETIME TUNE-IN DRIVERS

SPONSORSHIP OF I LOVE A LIFETIME MOVIE PODCAST

SOCIAL POSTS ON LIFETIME FACEBOOK, INSTAGRAM, AND TWITTER

CAMPAIGN CREATIVE

Virtual Integration (Signage) into Maps & Mistletoe

Virtual Integration (Signage) into Holiday in Santa Fe

CAMPAIGN RESULTS