Ad Sales Portfolio Website

THE SOLUTION

As part of the latest installment of a multiyear partnership between Ancestry, OMD’s The Content Collective and The HISTORY Channel, Ad Sales Partnerships and Brand Marketing activated a custom, creative partnership across linear, digital and social surrounding the premium series History’s Greatest of All Time with Peyton Manning. Hosted by undefeated retired boxing champion Laila Ali, the series highlighted three extraordinary women who have made an incredible impact on history. Through conversations with their descendants and by exploring Ancestry's digitized records, we were able to illuminate lesser-known history, share stories of diversity and encourage HISTORY viewers to explore their own family’s stories.

CUSTOM SHOT SHORT-FORM

3x 1:30 extended spots (digital + social)

3x 1:00 custom-shot spots (on linear)

HISTORY.COM SPONSORSHIP

Custom landing page that housed Ancestry custom content

History.com homepage takeover

‍History’s Greatest of All Time with Peyton Manning series page promotion

TALENT

Campaign was hosted by retired boxing champion Laila Ali, who also shared the custom spots across her social accounts, providing a bonus on engagement

SOCIAL CAMPAIGN ON HISTORY FB, IG REELS, AND TWITTER

LINEAR DRIVERS

Aired during History's Greatest Of All Time With Peyton Manning

E-NEWSLETTER FEATURE

CAMPAIGN RESULTS

Source: Latitude Research, 2023: HIST + Ancestry. Total Exposed (402); Prior Exposure to Greatest of All Time (n=59); No Prior Exposure to Greatest of All Time (n=334). Note: On average, total exposed (80%); prior exposure to G.O.A.T. (86%) an no prior exposure to G.O.A.T. (79%). **Data for prior exposure to G.O.A.T. should be used for directional purposes only due to low sample size (below readable sample size). Benchmark data reflects aggregated research results of HISTORY Makers Panel partnership studies from 2015-TD. Values reflect top 2 box results (strongly/somewhat agree with statements pertaining custom content). Benchmarks for better impression (60%); edge over competitors (53%); fit (73%); more interested b/c of relationship (53%) reach people like me (72%). Source: Social posts: ListenFirst, Comment sentiment: Canvas Analytics.

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