Leading up to the premiere of the Lincoln mega-documentary, The HISTORY Channel partnered with Ancestry to create a custom branded, three-episode miniseries that tells the uniquely personal stories of formerly enslaved African Americans and their connection to our 16th President, Abraham Lincoln, through conversations with their descendants. The creative illuminates diverse perspectives, celebrates African American stories and highlights the importance and impact of learning about one's past.
Historian Christy Coleman, featured in HISTORY’s Lincoln documentary, introduces the history behind each story. Genealogist Nicka Sewell-Smith guides the conversations with each descendant using the power of Ancestry records to uncover their surprising and deeply moving family history.
Exclusive interview with historian Christy Coleman (Lincoln mega-doc team) and genealogist Nicka Sewell-Smith (Ancestry)
CUSTOM BRANDED THREE EPISODE MINI-SERIES
Featured personal stories of formerly enslaved African Americans and their connection to Lincoln
SOCIAL PROMOTION ACROSS HISTORY'S INSTAGRAM, IG REELS, AND FACEBOOK
Promo placements driving to miniseries on History.com playlist page and to Lincoln mega-doc to learn more
INCLUSION IN HISTORY PRESS RELEASE ANNOUNCING THE PARTNERSHIP
ROBUST LINEAR PROMOTION OF MINI-SERIES AND LINCOLN MEGA-DOC